In other words, knowing that someone wrote “Analyst” as their job title on Facebook might not be of much help when making predictions about their ideal professional career. However, by considering complementary and related data, like their education, company and friend, SYMAN can infer that the person is in fact a “Systems Analyst” at Cloudera.

Comparing biographical, professional and educational data against the career path of a “typical” systems analyst, Identified can now predict that Palantir, for example, might be the best (and most logical) next step in the career path for that particular analyst.

The data schema and learning algorithms behind SYMAN, Wallace says, are inspired by pioneering neuroscience research proposed by Jeff Hawkins (the founder of Palm and Handspring) and Ray Kurzweil, who recently joined Google to develop a similar technology and apply it to pattern recognition. […]