Tying together multiple profiles and networks to serve up information about a person, a place or a thing creates challenges for search engines. It’s like stringing or graphing together an underlying net below the surface of the Web to connect all things throughout the world. It is based on the relationship between entities or links.

Google created the Knowledge Graph, which will become the backbone for artificial intelligence built into products and services, spearheaded by Ray Kurzweil, futurist and AI expert. Now Microsoft Bing will give it a try. […]